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Your
Own "Unique Sales Slogan" (USS)
Don't you wish you
had a name like C.J. Worm? He was a good friend in my early selling
days and you know what? Everyone remembered his name. He was unique,
and it gave him a huge selling edge.
You can be unique
too, but you will have to come up with your own hook, or Unique
Sales Slogan (USS). A mortgage broker friend uses "Your Favorite
Lender". He puts it on everything he does, and people remember
him because he is more than his name, he's unique, he's "Your
Favorite Lender".
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Come up with your own USS.
Use it everywhere. You'll be amazed how this one little phrase will
help your clients and prospective clients remember who you are, and
separate you from your competition. There is a place on your Home
Page for your USS.
Here are some good examples
of some really creative USS's others have used. If a good slogan doesn't
come immediately to mind, sleep on it. Your sub-conscious mind is
sure to provide you with some interesting ideas. Also, ask your family
and friends for their ideas. Get everyone involved. Have fun with
it. Don't rule out a crazy idea. Good Luck.
| Carpet
Cleaning |
 |
We
don't cut corners, we clean them |
| CPA
|
|
I
take the government out of your pocket |
| Travel
|
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When
you need to unravel, call _ _ _ _ _travel
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| Investments
|
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The
buck starts here |
| Catering |
|
Make
your party a dream, we cook and we clean |
| PI
Attorney |
|
If
you're hurt or harassed, I'll make them pay fast |
| Real
Estate |
|
Don't
make a move without me |
| Florist |
|
This
bud's for you |
| Lawn
Care |
|
I
clip green grass for green bucks |
| Pest
Control |
|
Bugs
belong on your windshield, not in your home |
| Electricial
|
|
Shocking
service, from _ _ _ _ _ _ _ |
| Estate
Planning |
|
If
you love your kids, call the anti-probate wiz |
| Chiropractor |
|
If
you can't bend your back, call Mac |
| Psychiatrist |
|
When
you need a check up from the neck up |
| Dentist
|
|
Smile
Doctor |
This should give you a
few ideas. Once you have figured out your USS, start using it everywhere.
Put it on your business cards, promotions, web site, magnetic car
signs. Make sure that all of your promotional material has your new
USS.
 
Before
You Join A Club - Must Know Information
Get
To Know Your Club Members
Referrals,
How To Get More Of Them
Keep
Track Of Your Referral Income
Your Own
"Unique Sales Slogan" (USS)
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