Your success as a
member of a My Referral Club won't just happen because
it makes good economic sense to join. Before you decide to join
one of our clubs, please review the following information. These
action items are the keys to your success in our organization.
Yes, it's true there
is power in word-of-mouth advertising, or referral advertising.
Getting great referrals is a function of doing the little things
right. And everyone in the club needs to be on the same page when
it comes to help building the club and giving referrals. Building
a successful club will take a commitment on your part to be a
true business partner with your club members.
Please review the following:
Understand that "nothing
beats a great referral":
Make sure you really believe this! Look back at the times when you
received a referral from a friend. Great, wasn't it?
Your attendance at
meetings is critical:
At meetings you cement your friendships. Your presence reminds everyone
in the club to keep their antennas up about your business. If you're
not there, you're not remembered.
You must give referrals
At least 2 a month.
When giving a referral,
it must be set up properly:
Review the Customer Protection Commitment
(a unique way to add importance to each referral). Tell your friend
(referral) that the business professional who will be calling him/her
is a member of My Referral Club and why that's important.
Plan one extra "get
together" each month with other club members:
Remember, receiving referrals is all about relationships. Having lunch
with a club member you don't know will completely change your relationship.
It will ultimately lead to more referrals and you will have gained
a new friend.
Become a client of
as many fellow club members as possible:
The best referral is yourself. Do it as often as possible. Remember
that a referral is a gift, and your personal business will really
Always be recruiting
Keep the club's "Need a Professional?" brochure close at hand. When you tell someone
about My Referral Club you are doing him or her a huge
favor. We believe that business people love the idea of receiving
referrals for their business and will thank you for thinking of
Prepare a great 30
second commercial about your business:
You'll want it memorized for your club meetings, and it will also
be valuable for you when ever you meet a prospect for your business.
Develop your Unique
Sales Slogan (USS) and use it all the time:
Hook your prospects with your USS (example for a CPA ‚ I take the
government out of your pocket). Be unique. Be different. Be remembered.
Please continue. The
following sections provide valuable information.